Arav Innovations is a comprehensive digital marketing agency that delivers measurable results. With a goal to improve your business growth, we follow an analytical approach and offer the result-oriented strategies which not just attract traffic but convert them into leads.
Get Website SEO Insights with Video Consultations
Video consultations to clients, allows our SEO experts to give personalized insights and strategies to improve the SEO performance of a website.
Why it’s important: This approach creates a more interactive and engaging experience for the client. Video consultations enable our SEO specialists to walk clients through their website’s current performance, identify weaknesses, and suggest required improvements. It also offers a more humanized approach, establishing trust and rapport with the client.
By using screen-sharing tools, SEO experts can review data from tools like Google Analytics, Search Console, or any other tracking software. Clients can ask questions in real-time and get a clearer answer from our experts.
Right Keyword Selection
Keyword selection involves identifying the words or phrases that are most likely to drive qualified traffic to your site. Right keyword selection means selecting keywords that your target audience is searching for, and also matches with your business goals.
Why it’s important: The right keywords are critical for improving your website’s visibility in search engine results pages (SERPs). Without targeting the right keywords, even the best website won’t attract the right kind of visitors.
This process starts with thorough keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. The aim is to find high-volume, low-competition keywords relevant to your content and industry. Long-tail keywords, which are more specific and less competitive, are often valuable because they attract more targeted, converting traffic.
Responsive Website
A responsive website is one that automatically adjusts its layout, images, and content depending on the device or screen size (e.g., mobile, tablet, or desktop).
Why it’s important: With increasing mobile traffic, having a responsive website is crucial for user experience (UX) and SEO. Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for ranking and indexing. A non-responsive website could hurt both user experience and search rankings.
Responsive design ensures that users on any device can navigate the website smoothly. It adapts to various screen sizes, ensuring that the content is easy to read and interact with, whether it’s viewed on a phone, tablet, or desktop.
Website Optimization (On-Page SEO)
On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
Why it’s important: On-page SEO is critical because it ensures that search engines can easily understand the content of a page. It also improves the website’s user experience by making it more navigable and relevant to search queries.
How it works: Key on-page elements to optimize include:
- Title tags: Should include target keywords and be compelling for clicks.
- Meta descriptions: Summarize page content and encourage users to click through.
- Headings: Organize content using H1, H2, H3 etc., and include relevant keywords.
- Alt text for images: Helps search engines understand the content of images.
- Internal linking: Linking to other relevant pages within the site to enhance site structure.
- URL structure: Clean, descriptive URLs with keywords that are easy for search engines to crawl.
Semantic SEO
Semantic SEO involves optimizing content to help search engines understand the intent behind a search query, rather than just matching keywords.
Why it’s important: Search engines like Google have become more sophisticated in understanding context and user intent. Semantic SEO ensures that your content satisfies the full range of user intent, which can improve rankings for a broader range of related searches.
Creating Topic Clusters / Pillar Content
This content related SEO strategy goes around creating a very strong content structure, in which a “pillar” page serves as the main hub for a broad topic, and supporting content links back to the pillar page.
Why it’s important: Topic clusters help establish the website as an authority in a particular subject area. By organizing content around a main topic, you make it easier for search engines to understand the relationships between different pieces of content, thus improving your website’s SEO.
Pillar page: Create a comprehensive, in-depth page covering a broad topic, like “SEO Best Practices.”
Cluster content: Develop several blog posts or pages that cover subtopics related to the pillar, like “Keyword Research for SEO,” “Link Building Strategies,” or “How to Measure SEO Success.” Each piece of cluster content links back to the pillar page, and the pillar page links to the cluster content. This creates a strong, interconnected content structure that boosts overall SEO.